Specific target audience

The style of acoustic music my artist uses is very difficult to quantify into a single target audience, being very generic and open to differences of opinion. However, some of his songs are a bit more 'rocky' than others, such as 'One Foot Before The Other'

This shows that there are definitely songs that can be put into a genre and had a target audience analysis on them, but overall the artist has a very middle-lane style, and is approachable from all directions of music.

For my analysis of the specific target audience I am going to break it down into 5 sections: Socio-economic group, Age, Gender, Ethnicity and Lifestyle.

Socio-economic group
This term defines the income of an individual household, as well as their professional background. The professional background of people who listen to this music is generally within the C1 group (supervisory/clerical roles) and below. I would say that due to the younger age of most of this audience it would drive the overall group down so I would think that the group associated with this style of music is C2/D.

Age
This style of music is more likely to be listened to people of a younger age, and as such I would expect the age range to be between 16 and 30. This also affects the overall socio-economic group by bringing the overall professional background down, as people of this age are less likely to have more professional careers

Gender
This style of music has been known to be preferred by more males than females, but the more acoustic style in my artists other music would attract a wider audience, so for my artist I would suggest that it is a fairly even split, but for the genre as a whole it is more males who are attracted to it.

Ethnicity
This style of music does not have much representation in minority groups, as the area these groups traditionally live in are more heavily urban, and as such have different music coming from the area. However, this doesn't exclude the entire group from a genre, as there would be a few people who listen to this music from ethnic groups not expected to listen to this style.

Lifestyle
Many fans of this genre are likely to be found with items that show support for their particular favourite band, musician etc. Most do this by wearing T-shirts and official merchandise of the group, but there are quite a few others who get tattoos linked to a artist, and are highly likely to actively seek out a chance to see a musician at a concert