EVALUATION: What have you learnt from audience feedback?

I interviewed people and wrote down their responses to my video to get a feel for my audience’s opinions of my clips. I tried to get a mix of people in and outside my genre, along with those who have knowledge of media to create a more diverse opinion.

My interviews, which were effective primary research methods, suggest that while my music video is slightly unconventional it matches the song itself and does have some links to the genre overall. Some improvements were suggested such as having more screen time using people or actors, which I do think is a valid point, and I could of managed without having to reshoot too much of my video.

I asked my friend Matt Driver about my music video first, as he is a fan of music in this genre and has a lot of specific knowledge towards the punk music genre. He is a fan of Frank Turner, and has met him at a gig, so knows a lot about his songs and style of music, which is useful for me as he can asses my video as a comparison to his work. Matt claimed that while my video is an unconventional one for the genre he liked the style of it and saw obvious links to the content of the song within the video, which is a key part of many music videos. I asked him how I could improve this to be more similar to other types of music in the genre and he claimed that more performance was normally used, but there are quite a few videos which are completely absent of an artist, citing artists such as Alkaline Trio and The Wonder Years as having videos with little, if any actor interaction.

Once I had gained an opinion of my video from a person who had a specific knowledge of the genre I decided to ask a person who would be more knowledgeable about the technical aspects of my video. I asked my friend Rosie, who does dance and drama A-levels, giving her a knowledge of many technical aspects of pieces. She said the music video was simplistic, but good. The songs upbeat nature matched the brightness of most of the scenes (a happy coincidence) and that while there was little actor screen-time, it was still an interesting and different type of video.

Overall this has shown me both negative and positive features of my music video, which was expected. It has shown me that, while my video is unconventional in some forms, it sticks to some conventions of the genre, such as the video having a link to the song itself.